24 Ford of Easton Fees & Transparency Grade: C
C
Price Transparency Grade
70 / 100
Doc Fee: $685, itemized inside the advertised price
$127 above the Massachusetts average of $558.
Score breakdown
Evidence
A new 2026 Ford Bronco page on 24fordofeaston.com shows MSRP $62,495, a dealer discount of $3,803, a Doc Fee line of $685, and a Total Price of $59,377. Lease fine print states the due at signing includes the $685 doc fee. The site footer disclosure instead says the $685 documentation fee is to be added to new and used vehicles' purchase price.
Checked October 17, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Fee itemized inside the advertised price
- Specials fine print names the doc fee as included in the due at signing
What would change this grade
- Fix the footer disclosure that says the $685 documentation fee is to be added to the purchase price, contradicting the store's own price stacks (consistency 5 to 10; total 75, a B)
Frequently asked questions
- What is 24 Ford of Easton's doc fee?
- $685 (Doc Fee), checked on October 17, 2026. $127 above the Massachusetts average of $558.
- Is the doc fee included in 24 Ford of Easton's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 70 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.