Atamian Honda Fees & Transparency Grade: D
D
Price Transparency Grade
49 / 100
Dealer Fee: $594, itemized inside the advertised price
$36 above the Massachusetts average of $558.
Score breakdown
Evidence
VDP price stacks itemize a $594 Dealer Fee plus a $199 Wheel Locks line inside the Total Price (arithmetic verified), while the site's payment fine print names a $589 doc fee and states that documentation charges are not included. Checked October 18, 2026.
Checked October 18, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its dealer fee as a line inside the Total Price on its VDP price stacks.
What would change this grade
- Publishing one amount everywhere, stating it as included in the fine print, and removing the baked-in $199 Wheel Locks line would raise the score to 81 (B).
Frequently asked questions
- What is Atamian Honda's doc fee?
- $594 (Dealer Fee), checked on October 18, 2026. $36 above the Massachusetts average of $558.
- Is the doc fee included in Atamian Honda's advertised prices?
- Yes. The Dealer Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the D grade mean?
- The D grade reflects a score of 49 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.