Atlantic Toyota Fees & Transparency Grade: C

C
Price Transparency Grade
72 / 100

Documentation Fee: $495, itemized inside the advertised price

$63 below the Massachusetts average of $558.

Score breakdown

  • Fee level22 of 30
  • Fee in advertised price18 of 30
  • Disclosure12 of 20
  • Consistency10 of 10
  • No forced add-ons10 of 10

Evidence

Every VDP states 'Price(s) include(s) all costs to be paid by a consumer including $495 documentation fee, except for licensing costs, registration fees, and taxes'; the $495 is folded into the displayed price and never itemized as a price-stack line. Checked October 18, 2026.

Checked October 18, 2026Grades are scored from the dealer's own published pricing.

What this dealer does well

  • States explicitly on every vehicle page that its prices include the $495 documentation fee.

What would change this grade

  • Itemizing the $495 as a line in the VDP price would raise the score to 88 (A).

Frequently asked questions

What is Atlantic Toyota's doc fee?
$495 (Documentation Fee), checked on October 18, 2026. $63 below the Massachusetts average of $558.
Is the doc fee included in Atlantic Toyota's advertised prices?
Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
What does the C grade mean?
The C grade reflects a score of 72 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.

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