Kelly Volkswagen Fees & Transparency Grade: B
B
Price Transparency Grade
83 / 100
Doc Fee: $499, itemized inside the advertised price
$59 below the Massachusetts average of $558.
Score breakdown
Evidence
$499 Doc Fee itemized inside the terminal Sale Price on the store's own stacks (rendered check verified: MSRP $27,144 − $1,340 − $2,000 + $499 = $24,303), while its footer states prices exclude any dealer document processing charge. Checked October 20, 2026.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $499 doc fee inside the advertised price.
What would change this grade
- Fixing the disclaimer that contradicts its own price stack would raise the score to 88 (A).
Frequently asked questions
- What is Kelly Volkswagen's doc fee?
- $499 (Doc Fee), checked on October 20, 2026. $59 below the Massachusetts average of $558.
- Is the doc fee included in Kelly Volkswagen's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the B grade mean?
- The B grade reflects a score of 83 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.