Key CDJR of Rochester Fees & Transparency Grade: D
D
Price Transparency Grade
48 / 100
Total Fees: $899, itemized inside the advertised price
$295 above the New Hampshire average of $604.
Score breakdown
Evidence
A new 2025 Jeep Wrangler page on keycdjrofrochester.com shows MSRP $59,210, a Total Fees line of $899, a dealer discount of $12,500, and an Adjusted Price of $47,609. The store's Ram 1500 special fine print instead states the doc fee of $899, tax, and title are not included in pricing, contradicting the vehicle pages.
Checked October 17, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- The $899 fee amount is published on the site
What would change this grade
- Align the specials fine print with the vehicle pages: it currently says the doc fee is not included in pricing while vehicle prices already fold it in (in-price 15 to 30 and consistency 5 to 10)
Frequently asked questions
- What is Key CDJR of Rochester's doc fee?
- $899 (Total Fees), checked on October 17, 2026. $295 above the New Hampshire average of $604.
- Is the doc fee included in Key CDJR of Rochester's advertised prices?
- Yes. The Total Fees is itemized inside the advertised price, so the listed price already accounts for it.
- What does the D grade mean?
- The D grade reflects a score of 48 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.