Key Ford of Rockland Dealership Fees & Transparency Grade: D
D
Price Transparency Grade
53 / 100
Doc Fee: $899, itemized inside the advertised price
$349 above the Maine average of $550.
Score breakdown
Evidence
$899 Doc Fee itemized as a step into the terminal Key Price on the store's own stacks (rendered check verified: MSRP $67,445 − $7,340 + $899 − $1,500 − $500 − $3,000 = $56,004), with its footer naming the $899 doc fee. Checked October 20, 2026.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $899 doc fee in the price stack.
What would change this grade
- Itemizing the $899 fee inside its headline advertised price would raise the score to 68 (C).
Frequently asked questions
- What is Key Ford of Rockland Dealership's doc fee?
- $899 (Doc Fee), checked on October 20, 2026. $349 above the Maine average of $550.
- Is the doc fee included in Key Ford of Rockland Dealership's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the D grade mean?
- The D grade reflects a score of 53 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.