Lia Toyota of Wilbraham Fees & Transparency Grade: B
B
Price Transparency Grade
75 / 100
Dealer Fee: $699, itemized inside the advertised price
$141 above the Massachusetts average of $558.
Score breakdown
Evidence
Combined $704 'Dealer Fee' itemized inside the Advertised Price on the store's own stacks (rendered check verified: Total SRP $25,387 + $704 = $26,091); its footer states the advertised price includes a $699 dealer documentation fee and $5 title fee. Graded on the $699 documentation fee. Checked October 20, 2026.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $699 doc fee inside the advertised price.
What would change this grade
- A dedicated fee page would raise the score to 79 (B).
Frequently asked questions
- What is Lia Toyota of Wilbraham's doc fee?
- $699 (Dealer Fee), checked on October 20, 2026. $141 above the Massachusetts average of $558.
- Is the doc fee included in Lia Toyota of Wilbraham's advertised prices?
- Yes. The Dealer Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the B grade mean?
- The B grade reflects a score of 75 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.