McFarland Ford of Rochester Fees & Transparency Grade: C
C
Price Transparency Grade
70 / 100
Admin Fee: $699, itemized inside the advertised price
$95 above the New Hampshire average of $604.
Score breakdown
Evidence
$699 Admin Fee itemized inside YOUR PRICE on the store's own stacks (rendered check verified: MSRP $34,685 − $4,168 + $699 = $31,216), while its disclaimer states the $699 dealer doc fee is additional. Checked October 19, 2026.
Checked October 19, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $699 admin fee inside the advertised price.
What would change this grade
- Fixing the disclaimer that contradicts its own price stack would raise the score to 75 (B).
Frequently asked questions
- What is McFarland Ford of Rochester's doc fee?
- $699 (Admin Fee), checked on October 19, 2026. $95 above the New Hampshire average of $604.
- Is the doc fee included in McFarland Ford of Rochester's advertised prices?
- Yes. The Admin Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 70 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.