McGovern Toyota of Portsmouth Fees & Transparency Grade: B

B
Price Transparency Grade
81 / 100

Documentation Fee: $595, itemized inside the advertised price

$9 below the New Hampshire average of $604.

Score breakdown

  • Fee level15 of 30
  • Fee in advertised price30 of 30
  • Disclosure16 of 20
  • Consistency10 of 10
  • No forced add-ons10 of 10

Evidence

A new 2026 Toyota Tundra page on mcgoverntoyotaofportsmouth.com shows TSRP $77,619, a Documentation Fee line of $595, and a Price of $78,214. Lease offer cards state the price includes TSRP and the $595 documentation fee, and the disclaimer states the documentation fee of $595 is included in the selling price.

Checked October 17, 2026Grades are scored from the dealer's own published pricing.

What this dealer does well

  • Fee itemized inside the advertised price
  • Specials state the price includes the documentation fee
  • No forced add-ons found

What would change this grade

  • Cutting the fee to $549 or less would add 7 points and reach the A line at 88
  • A dedicated public fee page would raise disclosure to 20 of 20

Frequently asked questions

What is McGovern Toyota of Portsmouth's doc fee?
$595 (Documentation Fee), checked on October 17, 2026. $9 below the New Hampshire average of $604.
Is the doc fee included in McGovern Toyota of Portsmouth's advertised prices?
Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
What does the B grade mean?
The B grade reflects a score of 81 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.

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