Portsmouth Ford Fees & Transparency Grade: C
C
Price Transparency Grade
72 / 100
Documentation Fee: $0, itemized inside the advertised price
$604 below the New Hampshire average of $604.
Score breakdown
Evidence
Payment panels on the store's own vehicle pages itemize a Documentation Fee of $0 ('Payments include $0 dealer fee'), while the store's Ford Certified page states prices exclude a $280 doc fee. Checked October 18, 2026.
Checked October 18, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes a $0 documentation fee in its payment panels — no dealer fee on retail prices.
What would change this grade
- Making the $0 fee consistent across every page, including the Certified page, would raise the score to 96 (A).
Frequently asked questions
- What is Portsmouth Ford's doc fee?
- $0 (Documentation Fee), checked on October 18, 2026. $604 below the New Hampshire average of $604.
- Is the doc fee included in Portsmouth Ford's advertised prices?
- Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 72 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.