Pride Chevrolet Fees & Transparency Grade: C
C
Price Transparency Grade
70 / 100
Documentation Fee: $699, itemized inside the advertised price
$141 above the Massachusetts average of $558.
Score breakdown
Evidence
A new 2026 Chevrolet Equinox EV page on pridechevy.com shows MSRP $47,590, a Pride Discount of $3,000, a Documentation Fee line of $699, and a Pride Price of $43,590. Lease fine print states the due at signing includes the $699 doc fee. The site's inventory disclaimer instead calls the dealer doc fee of $699.99 extra, contradicting the stack on both inclusion and amount.
Checked October 17, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Fee itemized inside the advertised price
- Specials fine print names the doc fee as included in the due at signing
What would change this grade
- Fix the inventory disclaimer that calls the doc fee extra and prints it as $699.99 against the stack's $699 (consistency 5 to 10; total 75, a B)
Frequently asked questions
- What is Pride Chevrolet's doc fee?
- $699 (Documentation Fee), checked on October 17, 2026. $141 above the Massachusetts average of $558.
- Is the doc fee included in Pride Chevrolet's advertised prices?
- Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 70 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.