Pride Kia of Lynn Fees & Transparency Grade: D
D
Price Transparency Grade
58 / 100
Documentation Fee: $699, itemized inside the advertised price
$141 above the Massachusetts average of $558.
Score breakdown
Evidence
$699 Documentation Fee itemized inside the PRIDE PRICE on the store's own stacks (rendered check verified: MSRP $57,175 − $6,825 + $699 = $51,049), while its disclaimer calls a 'dealer doc fee of $699.99' extra; a $349 Pulse Braking add-on is charged on every vehicle but is not in the advertised price. Checked October 19, 2026.
Checked October 19, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its doc fee inside the advertised price.
What would change this grade
- Removing the mandatory Pulse add-on and aligning its disclaimer with its own price stack would raise the score to 75 (B).
Frequently asked questions
- What is Pride Kia of Lynn's doc fee?
- $699 (Documentation Fee), checked on October 19, 2026. $141 above the Massachusetts average of $558.
- Is the doc fee included in Pride Kia of Lynn's advertised prices?
- Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the D grade mean?
- The D grade reflects a score of 58 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.