Rochester Toyota Fees & Transparency Grade: B
B
Price Transparency Grade
81 / 100
Doc Fee: $599, itemized inside the advertised price
$5 below the New Hampshire average of $604.
Score breakdown
Evidence
$599 Doc Fee itemized on the store's vehicle pages, with its disclaimer stating the advertised price includes a $599.00 administration fee (rendered check verified: TSRP $28,304 + $599; the selling price itself is shown after an unlock step). Checked October 20, 2026.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $599 doc fee and states it is included in the advertised price.
What would change this grade
- A dedicated fee page would raise the score to 85 (B).
Frequently asked questions
- What is Rochester Toyota's doc fee?
- $599 (Doc Fee), checked on October 20, 2026. $5 below the New Hampshire average of $604.
- Is the doc fee included in Rochester Toyota's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the B grade mean?
- The B grade reflects a score of 81 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.