Rodman Ford Fees & Transparency Grade: C
C
Price Transparency Grade
71 / 100
Dealer Documentation Fee: $799, itemized inside the advertised price
$241 above the Massachusetts average of $558.
Score breakdown
Evidence
A new 2025 Ford Bronco Sport page on rodmanford.com shows MSRP $37,085, a Rodman Discount of $2,308, closeout bonus cash of $5,000, a Dealer Documentation Fee line of $799, and a Rodman Price of $30,576. The price details name the $799 dealer doc fee, and no disclaimer contradicts the stack. Note: the Rodman Price embeds a conditional $2,000 trade assistance bonus and dealer financing.
Checked October 17, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Fee itemized inside the advertised priceNo contradicting disclaimer foundNo forced add-ons found
What would change this grade
- The $799 fee level is the ceiling: cutting it to $549 or less would add 17 fee level points
- A dedicated public fee page would raise disclosure to 20 of 20
Frequently asked questions
- What is Rodman Ford's doc fee?
- $799 (Dealer Documentation Fee), checked on October 17, 2026. $241 above the Massachusetts average of $558.
- Is the doc fee included in Rodman Ford's advertised prices?
- Yes. The Dealer Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 71 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.