Rowe Hyundai Auburn Dealership Fees & Transparency Grade: B
B
Price Transparency Grade
83 / 100
Doc Fee: $499, itemized inside the advertised price
$51 below the Maine average of $550.
Score breakdown
Evidence
Rendered new-vehicle page checked October 20, 2026: MSRP $26,175 less a $635 Rowe Discount and $2,000 Retail Bonus Cash plus a $499 Doc Fee gives a terminal Your Price of $24,039, exact. Its lease and finance disclosures state the price includes the $499 dealer documentation fee, but the finance disclosure's stated $23,540 selling price omits the fee its own text says is included.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $499 doc fee inside Your Price and states the inclusion in its offer disclosures.
What would change this grade
- Fixing the finance disclosure figure that omits the fee would raise the score to 88 (A).
Frequently asked questions
- What is Rowe Hyundai Auburn Dealership's doc fee?
- $499 (Doc Fee), checked on October 20, 2026. $51 below the Maine average of $550.
- Is the doc fee included in Rowe Hyundai Auburn Dealership's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the B grade mean?
- The B grade reflects a score of 83 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.