Salem Nissan Fees & Transparency Grade: B

B
Price Transparency Grade
75 / 100

Doc Fee: $698, itemized inside the advertised price

$94 above the New Hampshire average of $604.

Score breakdown

  • Fee level9 of 30
  • Fee in advertised price30 of 30
  • Disclosure16 of 20
  • Consistency10 of 10
  • No forced add-ons10 of 10

Evidence

Rendered new-vehicle page checked October 20, 2026: the stack runs a $24,891 Salem Nissan Price plus a $698 Doc Fee, less a $500 allowance, $750 Nissan Customer Cash and $500 bonus cash, to a terminal Internet Price of $23,839, exact. The store's Doc Fee dialog states: "Advertised prices include dealer documentation fee."

Checked October 20, 2026Grades are scored from the dealer's own published pricing.

What this dealer does well

  • Itemizes its $698 doc fee inside the Internet Price and affirms the inclusion in its fee dialog.

What would change this grade

  • Lowering its $698 fee to $649 or below would raise the score to 81 (B).

Frequently asked questions

What is Salem Nissan's doc fee?
$698 (Doc Fee), checked on October 20, 2026. $94 above the New Hampshire average of $604.
Is the doc fee included in Salem Nissan's advertised prices?
Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
What does the B grade mean?
The B grade reflects a score of 75 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.

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