Shaker's Family Ford Fees & Transparency Grade: C
C
Price Transparency Grade
66 / 100
Doc Fee: $799, itemized inside the advertised price
$50 above the Connecticut average of $749.
Score breakdown
Evidence
Rendered new-vehicle page checked October 20, 2026, on the store's live site (familyford.com): MSRP $45,625 less a $4,185 Shaker's Discount and $4,000 Retail Customer Cash, plus a $799 Doc Fee, gives a terminal Final Price of $38,239, exact. The fee is itemized inside the price, but the page fine print states prices do not include doc fees ($799), contradicting the store's own stack.
Checked October 20, 2026Grades are scored from the dealer's own published pricing.What this dealer does well
- Itemizes its $799 doc fee inside the terminal Final Price.
What would change this grade
- Removing the fine-print sentence that contradicts its own price stack would raise the score to 71 (C).
Frequently asked questions
- What is Shaker's Family Ford's doc fee?
- $799 (Doc Fee), checked on October 20, 2026. $50 above the Connecticut average of $749.
- Is the doc fee included in Shaker's Family Ford's advertised prices?
- Yes. The Doc Fee is itemized inside the advertised price, so the listed price already accounts for it.
- What does the C grade mean?
- The C grade reflects a score of 66 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.