Tulley Buick GMC Fees & Transparency Grade: B

B
Price Transparency Grade
81 / 100

Documentation Fee: $599, itemized inside the advertised price

$5 below the New Hampshire average of $604.

Score breakdown

  • Fee level15 of 30
  • Fee in advertised price30 of 30
  • Disclosure16 of 20
  • Consistency10 of 10
  • No forced add-ons10 of 10

Evidence

A new 2026 GMC Sierra 1500 page on tulleybuickgmc.com shows MSRP $70,645, discounts and incentives of $9,500, a Documentation Fee line of $599, and a Tulley Price of $61,744. Lease fine print states the doc fee of $599 is included in the payment, and the price disclaimer excludes administration fees only unless itemized above; the fee is itemized.

Checked October 17, 2026Grades are scored from the dealer's own published pricing.

What this dealer does well

  • Fee itemized inside the advertised price
  • Specials fine print names the doc fee as included in the payment
  • No forced add-ons found

What would change this grade

  • Cutting the fee to $549 or less would add 7 points and reach the A line at 88
  • A dedicated public fee page would raise disclosure to 20 of 20

Frequently asked questions

What is Tulley Buick GMC's doc fee?
$599 (Documentation Fee), checked on October 17, 2026. $5 below the New Hampshire average of $604.
Is the doc fee included in Tulley Buick GMC's advertised prices?
Yes. The Documentation Fee is itemized inside the advertised price, so the listed price already accounts for it.
What does the B grade mean?
The B grade reflects a score of 81 out of 100 on Car Thrive's five-part rubric: fee level, fee in advertised price, disclosure, consistency and no forced add-ons. Grades are scored from the dealer's own published pricing. Read the full methodology.

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