Four boards advertise the same Jeep Wrangler Sport S in New England this November, at $215, $249, $329, and $781 a month. They are four different leases wearing one nameplate: 42 months against 36 against 24, dues at signing from $2,999 to $5,709, one with a loyalty requirement and one with a mileage allowance of 5,000 miles a year. Completed on one yardstick, effective monthly cost (payment times term plus due at signing, divided by the term), the ranking is not the ranking on the cards. Every figure below was read on the dealers' own pages on November 9 and 10, 2026.
The four boards
| Dealer | Vehicle | Payment | Term | Due at signing | Miles per year | Effective cost |
|---|---|---|---|---|---|---|
| McGovern CDJR | 2026 Jeep Wrangler Sport S | $249 | 36 mo | $2,999, including down payment and first payment | 7,500 | $332 |
| Quirk Chrysler Jeep (Braintree) | 2026 Jeep Wrangler Sport S | $215 | 42 mo | $5,709 | 5,000 | $351 |
| Quirk Chrysler Jeep (Braintree) | 2026 Jeep Wrangler Sport S, zero down | $395 | 39 mo | $499 doc fee due at signing | Not printed | $408 |
| Jeep national program | 2026 Jeep Wrangler Sport S | $329 | 36 mo | $3,729 | Not printed | $433 |
| McGovern CDJR | 2026 Jeep Wrangler Rubicon | $259 | 36 mo | $2,999, including down payment and first payment | 7,500 | $342 |
| Quirk CDJR (Marshfield) | 2026 Jeep Wrangler Sport S | $781 | 24 mo | $3,066 down payment | Not printed | $909 |
Braintree: the lowest headline in New England, with conditions
The $215 Wrangler is real, and it is narrow. Quirk Chrysler Jeep of Braintree prints it on a 42-month lease, the longest term on this page, at 5,000 miles a year, the lowest allowance on this page, with $5,709 due at signing, the highest due on this page. It also requires SFS Lease Loyalty, which means the price is gated on the shopper's current lease relationship; a Wrangler shopper without it does not get this card. Completed, it costs $351 a month. The store's zero-down version of the same truck, $395 a month for 39 months with the $499 doc fee due at signing, completes at $408. Our November Wrangler deep dive at the hub prices the Quirk boards in full.
McGovern: the headline that looks worse and costs less
McGovern CDJR's Sport S is $249 a month, $34 more than Braintree's headline, on a 36-month term with $2,999 due, first payment included, and 7,500 miles a year. Completed, it is $332 a month, $19 under the Braintree lease it appears to lose to. The same board prices a Wrangler Rubicon, a trim level up, at $259 a month and $342 effective, which means McGovern will lease a Rubicon for less real money than the cheapest Sport S headline in New England costs. McGovern's figures were read from the group's Acton, Massachusetts specials page, with the group's $595 doc fee included in its totals. This is the row the headline war is actually about: the $215 card is a better advertisement, and the $249 card is a cheaper Wrangler.
The national program, and the store that misses it by $476 a month
Jeep's own national November headline for the Sport S is $329 a month for 36 months with $3,729 due, an effective cost of $433. Both the McGovern lease at $332 and the Braintree lease at $351 beat the national program on real cost, which is what local competition is supposed to do. The fourth board does not. Quirk CDJR in Marshfield advertises the same Sport S at $781 a month for 24 months with $3,066 down, an effective cost of $909, some $476 a month above the national program and $577 above McGovern. A 24-month term explains a higher payment. It does not explain that payment.
Marshfield: a blank specials page and a board that moves
The Marshfield figures come with a sourcing warning we print on every Marshfield number. The store's new-vehicle specials page renders blank, header and footer with nothing between, the same broken feed we found in October. The $781 figure was read on November 9 from the store's offers listings in its specials system. When the public OEM list was read again on November 10, it showed different figures for the same store: a Wrangler Willys 41 at $839 and a Sport S at $846, both on 24-month terms. Two dated reads, two different boards, and not one Wrangler payment on either of them under $766 a month. We publish the November 9 specials-system figure with its date on it, note the November 10 list beside it, and treat the pattern as the finding: this store's public lease pricing cannot sit still for 24 hours. Planet CDJR in Franklin adds one more unpriceable headline, a Willys at $404 a month for 42 months with no due figure printed anywhere, which cannot be completed and cannot be ranked.
The verdict. The cheapest Wrangler headline in New England is not the cheapest Wrangler. Braintree's $215 card, gated on loyalty, stretched over 42 months at 5,000 miles a year, completes at $351. McGovern's $249 card completes at $332 and wins the row, and its $259 Rubicon completes at $342, under the winning Sport S headline's real cost as well. Marshfield's board, at $781 to $846 depending on the day it is read, is not in the same market. Shop the effective cost, and make any store that will not print a total due at signing explain why.
The November lease hub carries both Quirk Jeep boards in full, and the market-wide November read puts the Wrangler among all 149 offers priced this month. Every offer ends November 30, 2026.
How we got these numbers, and who is talking. Every figure on this page was printed on the dealer's own website, or in the dealer's own specials system where the site itself is broken, on November 9 or 10, 2026. We do not use aggregator pricing as any dealer's offer, and we did not call stores for unpublished numbers. Offers end November 30, 2026 unless a different date is printed on the card, and dealers change boards mid-month, so the live page at the store always wins. CarThrive is published by Sean Western, who also leads marketing for Quirk Auto Dealers. Quirk's offers are graded and priced on the same rules as everyone else's on this page, including the rows Quirk loses.